DistroFitUnconventional PR
Stunts and customer-delight moves that earn attention without a press release.
What it is
The 19-channel taxonomy separates this from ordinary publicity: publicity stunts and unusual acts of customer appreciation that get people talking. S3
When it works
When you can create word of mouth deliberately. Creating FOMO to drive word of mouth was one of the seven consumer first-thousand strategies, used by Instagram, Pinterest, Clubhouse, Mailbox, Robinhood, Superhuman and Spotify. S18
What it needs from the product
Nothing structural, and no budget beyond the stunt itself. It needs a product that is very good, which Chen names as the precondition for any small channel working at all. S25
How it decays
A stunt works once. Repeating it is exactly the novelty fade Chen describes. S21
What the report checks
No structural gate and no spend floor. Open by default, ranked low.