DistroFitSpeaking engagements
Talks. Does not scale, which is why it is still uncrowded.
What it is
One of the 19 traction channels. S3
When it works
When you have a point of view and an audience that gathers to hear one. Category design treats a point of view and starting new conversations as components of creating a market. S16 It is one of Chen’s little channels: too small for large competitors to saturate. S25
What it needs from the product
Nothing structural. Time, and something to say.
How it decays
Slowly. A talk is not a loop, so it does not compound unless it lands on an owned channel. S22
What the report checks
No gate can fail. Open by default, ranked low.
Sources
- S3 Growth Method, "19 traction channels for growth marketers" secondary source
- S16 Techstars Entrepreneur’s Toolkit, "Create New Markets: Category Design" (Play Bigger) secondary source
- S25 Andrew Chen, "Every marketing channel sucks right now"
- S22 Stripe, "Platform risk: how to identify it, assess it, and build a more resilient business"