DistroFitTrade shows
A stand at an industry event. Bodies and a budget.
What it is
One of the 19 traction channels. S3
When it works
When the deal size covers the stand and the travel, and there are enough people to staff it. Large conferences were a planned experiment for 43% of B2B companies in the 2025 State of B2B GTM report. S24
What it needs from the product
A team and a price that clears a high floor.
How it decays
Every channel decays. Novelty fades, competitors copy what works, and scaling means reaching progressively less responsive people. S21
What the report checks
The capacity gate needs a small team. The arithmetic gate compares your CAC ceiling against an assumed stand-and-travel floor, the second-highest paid floor in the report.